L’AVANT VISION

Lifestyle Garments by Koby Ridgell and Ryan Olmsted. Creating your future self in the present.

While developing the L’AVANT brand, I aimed to create an inspiring message that was both self-aware and playful, without any folds. Rather than shooting your traditional lookbook or brand campaign, we made a short film with a tight budget and a small group of creative peers.

No one’s gonna save you in this world; you gotta save yourself. This is a reality that every person must face, and the best way to improve the future is by putting in work in the present. But there are a lot funnier ways of telling someone to save themselves!  Want to set yourself up for success and look good while you’re at it?  Buy some L’AVANT!

Campaign Results (Total): 10,007 views, 361 likes, 34 comments, 56 shares, reached 80% non-followers

Written by: Ryan Olmsted, Hall Smith - Director/Editor: Shareef Achekzai - Digital Producer: Ujjwal Chande - CD: Ryan Olmsted, Koby Ridgell

Chapter 5: can you see the future?

chapter 4: i used to be broke

Chapter 2: Beach

Chapter 1: the future