Creative Strategist

Rickie Fowler & Farmers Insurance

 Ready for Anything | Rickie Fowler & Farmers Insurance


As Farmers Insurance approached the conclusion of its long-term partnership with pro golfer Rickie Fowler, my team and I were tasked with creating a social media campaign highlighting the connection between golf and insurance. We took an intentionally absurd approach, demonstrating how golfers—much like insurance policyholders—must rigorously prepare for unexpected scenarios behind the scenes.

Role: Strategist | Campaign Results: 3.2% avg. engagement rate, 2,550,000 views, 82,572 likes, 317 comments, 4,758 shares.